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Teenage Girls, Older Women Increasingly Turn to Online Gaming, says comScore

Gamedaily.biz writes: "comScore today announced the results of a study looking at the online gaming of teenage girls between the ages of 12 - 17 and women between the ages of 55 – 64. This survey showed that these demographics grew even more than the rate of 27 percent for the rest of the online female gaming community.

"Many advertisers and their ad agencies have long understood the appeal of online gaming among teenage boys, and they have now found creative ways to effectively reach these female audiences with targeted ad campaigns," said Edward Hunter, director of Gaming Solutions at comScore. 'With the increased interest in online gaming among the highly lucrative teenage girl and older female demographic segments, marketers who have been hesitant to transfer some of their ad spend to the gaming space may now be taking a second look.'"

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