Building an Online Disneyland

Lane Merrifield, newly-named head of development for all of Walt Disney's family-oriented virtual worlds, repeated Walt Disney's mantra to listen and serve the customer base in order to build a successful business.

Merrifield, who co-founded Club Penguin, stressed, "If we can truly learn how to put the player first, we will build better games, build stronger teams, and thus build better businesses."

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