In response to Senate Finance Committee Chairman Max Baucus and Senator Orrin Hatch's introduction of legislation strengthening trading partners' resolve to crack down on game piracy and bolster the international market for video games, Michael D. Gallagher, president and CEO of the Entertainment Software Association (ESA), released the following statement:
"This is smart legislation that goes to the heart of many of our international piracy problems. It provides a path forward for countries to work their way off of the Priority Watch List, while developing more effective ways to also protect products of their own artists' and industries' creation. High piracy in export markets adversely impacts sales and removes incentives for further market expansion. We are deeply appreciative of the efforts of USTR, the U.S. Administration and Congress in helping to protect our products internationally, and this legislation will make their actions even more effective."