Speaking to VideoGamer.com at a recent Banjo-Kazooie: Nuts and Bolts press day at Microsoft's Reading HQ, Rare's senior animator Elissa Miller said that the time it takes gamers to play through a modern video game is pretty much "irrelevant".
Asked about the apparent move away from linear gaming to much more free experiences - LittleBigPlanet, Spore, Banjo-Kazooie: Nuts and Bolts - Miller said this is the kind of gaming she enjoys most.
"For some people, that's the most interesting part. I know it's what I enjoy the most. Rather than play a game through from start to finish, I like to get lost in it," said Miller.
She added: "The amount of time it takes to actually complete a game is almost irrelevant, nowadays."