The recent announcement of a U.S. price drop for the Xbox 360 has set off shockwaves through the tubes of the internet. Blogs and forums have been buzzing with half-cracked theories of why Microsoft decided to lower the prices of the Arcade, Pro, and Elite 360 units. Most of the wild speculation was centered on the ongoing console "war" between the 360 and the PS3. Fanboys are screaming "Microsoft is scared shitless" to "They are getting desperate!" or the succinctly put "PS3 pwns!" Before I drop a logic bomb on fanboys' heads, lets get the facts straight. Here are the numbers:
New price points
360 Arcade: $199
60GB 360 Pro:$299
120GB Elite: $399
That's right kids, the Xbox 360 has officially become the lowest priced current generation video game system effectively undercutting the Nintendo Wii by 50 bones. You say, "That doesn't matter because we all know that the 360 and the PS3 aren't competing with the Wii." Really? The fact is that these new price drops have little to do with competing with the PS3 and everything to do with taking a slice of the Wii's pie this Christmas season.