Madden NFL 09 has generated $133.5 million in retail sales since its August 12 launch, according to Electronic Arts' own estimates ahead of NPD figures.
The figure represents a 6 percent increase over last year's Madden performance, and EA also says this year's incarnation has earned the franchise's highest critical rating in three years.
"In the month of August we may be bigger than a certain Eastern European gangster," EA Sports head Peter Moore tells Gamasutra, pleased to see Tiger Woods PGA Tour 09 and Madden NFL 09 take the first and second spots for the Wii format, respectively, on Metacritic.
Moreover, Moore says Madden acts as an industry bellwether, so good news for it is good news for all. "The industry always feels proud when we can hold a title up against other things like movie releases," he says.
And hold up it does -- according to EA's numbers, Madden NFL 09 sales outperformed the month's top blockbuster films, including Tropic Thunder ($83.9 million), Mamma Mia! ($56.4 million), and Pineapple Express ($79.9 million).