PlayStation Blog: I'm Brandon Akiaten, Producer/Director of 'The Life' for NBA 09 The Inside. This year is our debut of 'The Life' onto the PS3. We introduced this feature previously on the PS2 version and our goal was to bring the end user closer to the experience of an NBA player. Beyond the bright lights, the hardwood floor, and the excitement of the crowd, our goal was to show that it takes more than practice to make it as an NBA star. We want the end user to experience the conflicts, the victories, the losses, the limelight and all that comes with the entire package… a perspective that very few get to see.
More After the Jump.