Marketing can be good, bad, or horribly offensive. Today, we take a look at the horribly offensive ones.
Sometimes playing preemptive offense, isn't offensive. Hmmm
Why does everyone need to be offended by everything.
You hurt my feelings. I'm offended.
Because big Pharma needs to sell pills. First we must become collectively soft, then we have to be bombarded by pharmaceutical ads. Then we become drugged out zombies.
Pharmaceutical ads? Are you American? We don't really get them here (there's no point).
Because they have it too good so now they need to find something to [email protected] about. Left wing LGBTQ SJW feminists are on the forefront of offenses taken.
That really isn't relevant to the article. Anyone would be offended by advertising a videogame on real gravestones.
@Angeljuice Yeah, that's kind of what I came here to say, too. Is it not possible for gamers to keep a level head with this shit!? A fedora is not going to magically appear on your head just because you think it might be the tiniest bit offensive to use gravestones for something as inane as an advertisement for a video game. We really have to be unoffended by this ridiculous display of corporate nonsense because Anita Sarkeesian doesn't like boobs in videogames and we do?
What's the "Q" stand for in the LGBTQ?? Has the acronym grown recently?
Seriously, you think offering "poor families" money to advertise on tombstones of their deceased relatives is not taking marketing a bit too far? Or did you not read past the headline?
@DarXter He thinks that if that offends you, you must be an LGBT SJW feminist. I wouldn't worry though, he seems so offended by LGBT SJW feminists that he must actually be one (by his own logic).
People are not offended by EVERYTHING, they are offended by racism, immoral sex, murder, disrespect, and anything that causes a hurtful emotion. Advertising is NOT supposed to cause someone to feel hurt. How is that going to sell a product? If you don't find what Sony and Acclaim did offensive then clearly you're the problem.
Advertising is supposed to get people's attention. Sometimes it does that by hurting some people's feelings. For instance, as a male, I'm offended every time ad campaigns make women look intelligent while the male in the same campaign is made to look like an idiotic buffoon incapable of making any sort of rational or well informed decision. But I often laugh at it, because it's not meant to be harmful, it's meant to be funny, and ultimately, it's directed at the female audience most likely to do the buying, and I'm not an oversensitive twat who feels the need to rally behind something just because my ego has been indirectly threatened or shattered. The merit of having marketing that can be offensive to someone is up for debate of course, but that doesn't mean that advertising doesn't often do things that are offensive just to get attention, and those products can go on to sell well. Sometimes it goes too far, but with most of these campaigns, I doubt anyone went out of their way to be offensive....it just lacked some thought on what would be appropriate, and disregarded how negatively someone could react to it. It's the reaction that makes a ad campaign successful or not though, and even negative feelings being had can lead to successful campaigns.
Love how you put name calling right in there with murder lmao I personally am offended by anyone who uses the word racist or xenophobic. Most of the time it is completely unfounded.
sense of accomplishment. yes, really.
Because Westerners are becoming more and more pantsies that don't have a spine.
The Sony one was bad enough, but Acclaim was over the top with their stunts. No wonder they went belly-up. Combination of bad games and bad marketing
Acclaim also had the "Name your baby Turok" stunt. The GOW event was both entirely obnoxious and something I would have been delighted to have attended though.
I don't have any problem with the GOW event, it is for GOW after all. The Splinter cell one would likely have had a much more dramatic outcome if they had tried that one in the US.
just bad games, really.
Definitely a crazy stunt in New Zealand for Splinter Cell. I never knew about that one, but I remember seeing the God of War advert.
...must get portable PS white...
Nothing was bad or offensive with the Sony PSP one.
It doesn't offend me, but I can see the aggressive attitude of the white model being a problem for many people.
@Gh05t, actually the pyramids weren't built by slaves at all. Thats a falacy.
Yeah they were built by Annunaki Aliens from the Horse head Nebula Duh!
Wow, with no citation just going to throw that out there like it's just fact. While we are at it, the earth is flat, the moon landing is fake, and Obama is protected by shape shifting lizard people. I mean really in a time where anyone of any nobility in that entire region owned slaves, why would you not construct it with slave labor? Claim what you want but it's not like the Egyptians didn't have slaves they clearly did we have slaves being traded for dowry in writings with estate transfers, so with a population that did own them why would you not use them. You really mean to tell me that every person who worked on that pyramid was a willing, paid participant, with no forced labor... Yeah right.
@Kabaneri they were built by paid workers not slaves
Google is your friend. "Egypt tombs suggest free men built pyramids not slaves. The location of the tombs where workers who built the pyramids of Cheops and Chepren are buried suggests they were NOT slaves..." You need to get your facts straight before putting your foot in your mouth lol. Edit, 'Egypts leading archeologist says 4000 year old burial plots with skeletons expose myth that builders were slaves'. The Guardian, 01.11.2010. You should also check out 'Building the Great Pyramid' on YouTube. Fantastic documentary. Duh indeed.
The only offensive one is the gravestone stunt. How is that first one racist? That's stupid.
If you don't see it then you're probably the fucking problem
I'm racist because I don't see how that's racist in your warped view? It's racist because it's a white chick and a black dude? And she's grabbing his face like she wants the dick? Oh lawd, the humanity! The racist undertones are overwhelming!
Or you see it because you are the problem, you are the reason nothing changes.
To some extent I agree with you. It's only racist because people choose to see people by the colour of their skin. They see a black man and a white woman. They do not simply see two people. If anything the analogy is anti-racism, as to my knowledge there is no performance difference between black and white PSPs. So the marketing campaign simply attempts to emphasize white as a new colour, not a superior colour. With that said, there are some that are racist, as well as those who feel persecuted by those people, and I feel imagery like this only fuels that hate. Those people who are racist will see this as racist imagery as something that supports there distorted world view.
I was expecting people to be mad at the sexual nature of it personally. It looks like a freaky dominatrix chick. If it was some slave master with a whip in his hand I could see the racist angle lol. As is the racist shit is reallllly reaching.
I feel that particular one disregarded how people could see it, and in that way, it could be considered insensitive. Not necessarily on purpose, just a byproduct of the current state of race relations. They likely were going for something more abstract and meaningful than trying to make it into some sort of comment on slavery or race, but the problem with abstract advertising is that it supposes that the average person is intelligent enough to understand it, or know the products in question to be able to discern where it's coming from. In the case of race though, people are often more reactionary than trying to find meaning behind what it's trying to portray. In that way, I feel it was probably a bad campaign. Not because it was racist, but because it failed to really achieve what it set out to do. It neither made the product look good, it didn't have a clear meaning behind the message(or at least that message was clouded by the race thing which ensued), and didn't make people really rush out to buy or even become informed about the product.
Just for some context on the PSP Ad. They had several of them, in different positions. Both women... here is another, but the narrative wants you to focus only on the one shown... https://files2.coloribus.co...
Oh shit I thought that was a dude lol.
Slow news day. It's all in the past so why bother getting offended now?
That's nothing I can do way worse than this.
I think offensive is a wrong way of putting it. They're all stupid.
I miss the old Sega ones where they would yell "Sega" at the end. I wonder what Sega would be like today if they were still around with their consoles.
Perhaps, but I am glad that their gaming division is still putting out newer titles. I loved Vanquish, Binary Domain was cool, and valkyrie chronicles from last generation. I think Persona 5 will be badass and it was good that Sega as a publisher to Atlus left that team alone.
Sony 2004-2006 some of the worst marketing ever for a console maker. Second is SEGA in the mid to late 90s. The SEGA tennis Man ass really annoyed me. Sony really turned it around with stuff like Kevin Butler. I suggested Nintendo with Wii U needed a Segata Sanshiro like mascot to sell systems. Not a copy just maybe use Non Specific Action figure or something.
being offended is a choice. be an adult instead, bitches.
No it isn't a choice at all, it is a reaction.
false. being surprised is a reaction. deciding to take personal offense to something and then running with it is all you.
You are clueless. If I were to rape, torture and visciously murder everybody you ever cared about, you believe you would sit down and choose whether or not my behaviour was offensive? If you have a handicapped child and somebody makes a cheap joke about their life-threatening condition, you would naturally take offence ( a reaction not a decision). Maybe you should buy a dictionary as you clearly don't understand what the word means.
physical aggression != words.
That image can't be real. No way.
It is. 2004-2006 Sony had some of the worst marketing in gaming history. They had the racist Squirrel PSP ads. The fake viral video of a guy rapping about PSP. The Demon Baby PS3. Sales were tanking with the controversial ads and they fired they marketing company. They hired a new one and we got a new awesome CGI ad of PS3 morphing into things. We also got Kevin Butler. https://www.engadget.com/20...
This picture has nothing to do with racism. They just chose this one, other pics of the same campaign showed the black person dominating over the white one. But yeah must be racism. Those Sony ads from that time were the best imo. They were different, weird or funny. The one's after that, like the one you mentioned, were standard hollywoodish commercials. In other words meh.
Havn't even read the article, let me guess though. Racist Sexist Xenophobic Homophobic Was i right?
Ok, I agree with many of you that yes, some people are real assholes that make others feel alienated and really act like utter pieces of sh*t, and also yes, there are plenty of people who overreact aswell, making it difficult for integration to progress (but in the end that's just people). I wish I could say that in 15 years people wouldn't act like such dicks and feel comfortable with sitting next to somebody who thinks differently or has a different freakin' shade of skin (I tell you, if you transfered all that kinda hate in the world onto big corporations, rich people and the government of [REDACTED] we'd all be better off by far ... ). Sadly, there will always be dicks, and while we could shut them up by making racism a worldwide taboo, this won't happen the way things are going. Social divides are growing and while maybe not originally due to (not that the real motives are any better) ethnicity, that's what's happening. Not to mention modern day imperialism exploiting 3 quarters of the planet. Yeah, I know, human's are the most repulsive freakin' race in the Universe. Sorry, I got a little sidetracked and spewed bullsh*t for a few lines. These things are ridiculous. I mean pulling a freakin' fake gun? Defacing gravestones? These are just bad marketing. Grow up is all I have to say.
No problem with the god of war one. people have the choice to attend. the racist one is pretty terrible. and splinter cell conviction one was an awesome idea just not planned properly. Tombstone one was tasteless and boring.. the speeding one wold have been better if they annouced the day after it had passed.
Nobody cares about your fragile little feelings, or at least no one should care. Being offended isn't going to give you cancer. It's ok to be offended, but it's also ok for people to not care that you are offended. There is no objective criteria for offense, and there is really no way to deal with the subject of offense without curtailing civil liberties, which are more important than your fragile feelings. Grow thicker skin.
Cuz society in 2016 is full pussies that think the world revolves around them, and when they see something that they don't like they think its about them.
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