When news becomes a rival brand

The Guardian's Keith Stuart writes:

"If you read the Guardian's technology section every week you may have caught my column a fortnight ago which alleged that EA has gone insane. Not in a bad way (though opponents to the company's uber-aggressive DRM tactics with Spore may disagree). It's just that the mega-corp has been making some odd decisions of late - like not making a Dark Knight game and doing another Godfather tie-in even though critics laid into the first one like Mafia henchmen clubbing a police informant."

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