Google bows to EU pressure, cuts data retention period again

Ars: Legislators in both the US and EU have been carefully eying the collection of personal identity information by search companies, raising the specter of mandated time limits on the retention of this data. That has caught the attention of many companies, leading a number to set more rigorous privacy policies. Google is among those paying attention, as last year, it bowed to pressure from the EU and shaved six months off its retention of identity information. In a further move to avert potential legislation, Google announced yesterday that it would cut the figure in half: IP addresses in its logs will now be anonymized after nine months.

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