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Ad Watch: 'Freemium' Titles Lifted by Rising Eagle

Regular PC retail is suffering greatly at the current juncture. Several major issues like piracy are making boxed sales of PC games less and less appealing to publishers and measures like DRM and tripwires don't seem to help the issue. It's because of this that publishers are starting to turn more towards direct download as a way to reach customers, both with purchasable games and ad supported titles.

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gamedaily.com
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