Numbers, numbers, numbers. Stacks of unsold PS3s in America and Japan don't point as high sales as Sony was hoping for. SCEA's Senior VP of Marketing Peter Dille states:
"...what we do pay attention to is that month in, month out, the PlayStation 2 continues to outsell Xbox 360. I think you see the consumers voting with their wallets on the PlayStation brand. But also, if people want to go out and buy a 360, their stacked pretty high at retail and yet, six-year-old technology is outselling it. I also think there's another trend going on. Every Sunday in the paper, there's a new deal with a free controller or a free game or $100 off all discounting the 360. I don't think you take those measures if you're selling as expected."