With the iPhone, it seems that Apple may have surpassed the expectations of even its most demanding fans.
The immediate reaction was one of delight that Apple had combined a widescreen iPod, mobile phone and internet device in such a slick and stylish gadget.
Most excitement is being reserved for the new user interface, which allows users to touch the screen to make calls and listen to music.
Some experts though question whether the phone will be compelling enough to make a real impact on the market.
Others are concerned that the hefty $499 price tag is just a little too much to pay even for the latest iconic Apple design.