Only for Wii: How Nintendo Can Capitalize on Exclusivity

No other game company has achieved the mass market appeal that Nintendo has enjoyed this console generation with the Wii. Combine their dominance of the casual market with exclusive titles such as Wii Sports, Wii Fit, and the upcoming Wii Music, with their rabid fan base of core gamers dedicated to their franchise titles and Nintendo has a strong advantage over the competition. Introduce the opportunity for exclusive Wii editions of 3rd party software that capitalizes on a unique experience and Nintendo stands to offer the most compelling collection of exclusive experiences in the history of video games. examines how Nintendo can offer what many feel are an element of the past; console exclusive titles that provide a unique experience.

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