Sony admits more can be done to highlight PS3 value message

PS3Fanboy writes: If you read this blog, chances are you're already familiar with Sony's "10 year mantra." PS3 is an incredible piece of tech with a lot of value built into the system. However, does your average Walmart shopper know about the things PS3 can offer? Probably not. With the $200 price difference between the cheapest Xbox 360 and PS3, Sony understands that it must do a better job at marketing its message. Julie Han, Sony corporate communications, told Gamasutra that "there's a lot we can do on the marketing front," especially about features, like PS3's video store, and its connectivity with PSP. Are these things that are spoken about beyond hardcore gaming circles? Unlikely.