Microsoft's digital content push continues to gather pace on the Xbox 360, with the announcement that Lionsgate has signed up to supply hi-def films via the Xbox Live Video Marketplace.
The distributor of movies such as Blair Witch Project, Crank, Saw III and Hard Candy now joins the likes of MTV Networks, Paramount Pictures and Warner Bros. in benefiting from the burgeoning service.
"This partnership is great for Lionsgate. The Xbox gamer is the same moviegoer who wants to watch Saw III or Crank," commented Jon Ferro, executive vice president for Lionsgate.
"That is why we are so thrilled to bring Lionsgate films to Xbox Live Video Marketplace. Bringing our content to this audience makes perfect sense and reflects our commitment to remain at the cutting edge of content distribution to new media platforms," he added.