"Hot on the heels of Google's Android Market confirmation comes word that Microsoft are planning their own on-device download system currently codenamed Skymarket. A number of job adverts - since pulled - outlined their plans, including a Fall rollout along with Windows Mobile 7. The system, similar the Apple AppStore, would result in revenue sharing for Microsoft and a way for users to bypass the multiple software stores that support the mobile OS.
It's a move that's unlikely to go down well with the current online retailers, such as Handango, who have built good businesses offering the many thousand apps available for Windows Mobile. Presumably Microsoft would be preinstalling Skymarket on new devices rather than any other service, with most customers unlikely to look beyond what that store offers."