GameXtract writes "Media Molecule is a company many would have not known three years ago. Now with Sackboy claiming to be Playstation's new icon the company is becoming a favorite for all gamers. Even though the title has yet to be released, LittleBigPlanet is turning into a gaming craze, and is the hot topic everyone is talking about these days. Here at GameXtract, Sackboy and his content take up a good fraction of our blog just from writing about every new innovative trailer the guys over at Media Molecule release. Many may be wondering why is this stuffed animated Sackboy so god dam popular? It's not because he's simply on the Playstation 3 or the fact that he's considered cute, and adorable. We pinned Sacboy to a cardboard box, and opened up this stuffed object to find the meaning of LittleBigPlanet, and how Media Molecule managed to create this worldwide love for such a new character like Sackboy."