Why Advertisers Want Into the Games Industry

Mr. Ed Bartlett, from IGA Worldwide, gave an extremely interesting insight into in-game advertisement at Edinburgh Interactive Festival 2008. The session got thinking about how in-game advertisement is very likely to be the future of gaming. He talked briefly about what his company does (it's more than just plastering an advert into Battlefront), how it goes about business, and where it is going in the future.

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