''Let's face it-the internet's full of jerks with great aim in first person shooters, and these jerks can't wait for some unsuspecting noob to dip his toes into the waters of a casual action game just so they can shoot them off. Besides the possibility of suffering through a virtual ego-bashing, many of the non-online crowd still think these ambitious, persistent online games require too much expertise and too big a commitment in time and money. Well EA and Swedish developer DICE appear to agree with them and are hoping to level the playing field; or more accurately, the Battlefield.
Battlefield Heroes, the latest installment in the Battlefield franchise, aims to open up the shooter/MMO market to a more casual audience, giving the term "armchair hero" an all new meaning. If anyone can pull this off, it's Swedish developer, DICE. During the last six years, they've made some of the most popular multiplayer combat games out there. Heck, aside from meatballs and IKEA, most people would probably agree that the Battlefield franchise is the best thing ever to come out of Sweden.''