Digital Chocolate Chairman and CEO Trip Hawkins (founder of EA) believes that the prohibitive cost and lack of innovation for console games may mean that the "golden age" of the console is over. He also goes in depth on the beginnings of publishing giant EA.
In a new interview with David Edery, Worldwide Games Portfolio Planner for Xbox Live Arcade, and research affiliate of the MIT CMS Program, Trip Hawkins goes into detail on how EA came together, how Digital Chocolate has progressed in the mobile space, and why the console market isn't so hot anymore.
Hawkins said he already had the idea for EA as far back as 1971 when he saw his first computer as a teenager. It wasn't until 1980 that he really knew he would be forming the company, though. He said that he needed "the big idea." This idea turned out to be borrowing management techniques from Hollywood.
"From working with ingenious but egotistical software titans at Apple, I realized that the big idea was to be the first guy to bring Hollywood principals of artist management and promotion to the software industry," he explained. "So the big idea was to treat software as an art form and to promote developers as artists. Also by 1980 I had participated in a difficult transition for Apple in going from two-step distribution to direct retail relationships. I realized that great Hollywood companies all had strong direct distribution, and after what Apple had gone through, I decided to do it that way from the beginning, even though it had never been done before with computer software." ...