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Gillette, EA Sports team up as partners

Gillette has teamed up with EA Sports in a push to expand its sports marketing into video gaming in a major way.

Golfer Tiger Woods, a veteran of marketing for both businesses, will help tee off the new partnership as part of an upcoming global online sports games competition that gives winners a chance to play head-to-head against real-life sports stars.

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tauntongazette.com
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