Top
10°

Gillette, EA Sports team up as partners

Gillette has teamed up with EA Sports in a push to expand its sports marketing into video gaming in a major way.

Golfer Tiger Woods, a veteran of marketing for both businesses, will help tee off the new partnership as part of an upcoming global online sports games competition that gives winners a chance to play head-to-head against real-life sports stars.

Read Full Story >>
tauntongazette.com
The story is too old to be commented.