Bright colours, the sounds of small children laughing and youngsters cuddling their new friend for the first time. These are some of the images that are conjured up when you step into the Build-a-Bear workshop; and even if you've never stepped foot into the store before, you have most likely witnessed the Build-a-Bear craze in some capacity. From small children to teenage girls, the Build-a-Bear Workshop has become an instant phenomenon thanks to the large number of children keen to create their own personalised playmate. Build-A-Bear for the Nintendo DS allows players to expand upon the world of the Build-a-Bear Workshop by giving kids the opportunity to create their very own virtual toy. But does it compare to the goodness of the real thing?