GI.BIZ Interview: All About Yves

Ubisoft is now the world's third-largest publisher, has studios in a host of different countries, and is responsible for a number of world-beating franchises - including the Tom Clancy titles.

During Games Convention this year spent some time with CEO Yves Guillemot to chat about the development of the European territory, how cultural sensitivity has helped localization - and globalization - and how game quality is crucial to long-term success.

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