''Sony is hoping to use one of its one key franchises to muscle into the territory of another – specifically, it is developing a Buzz! game to compete with Brain Training in the handheld market. There have been approximately twelve times fifteen divided by three Brain Training imitators since it first became obvious that Nintendo's 'gimmicky' piece of software was actually causing DS shortages in some retailers, so what will make Buzz! Brain Bender so different – and competitive – when it's released around Christmas time?
To be fair, Brain Bender promises more of a visually impressive and entertaining mental workout, probably more targeted towards kids and 'cool' people judging by Sony's quip of those 'other games' being dry. Rather than trying to overcome some obvious weaknesses (i.e. lack of touch-screen), the game is using Buzz!'s intuitive quick-fire multiple choice system. The sixteen mini-games, divided into four categories, are displayed in a split-screen format, with the right hand portion dedicated to possible answers, each corresponding to a face button.''