Market competition, do your stuff:
"Gamers have been asking for it and Amazon has answered the call. Amazon.com, Inc. today announced that it will offer release-date delivery for Tiger Woods PGA Tour 09, Star Wars: The Force Unleashed, Fable 2 and Gears of War 2. For $5.98, Amazon customers can upgrade their shipping option for guaranteed delivery of these titles on the first day of availability to all addresses within the continental United States. Additionally, Amazon Prime customers will receive release-date delivery for free."
Report: Game and Player NewsConnect
Source: Business Wire