From the article: "A salesman for most of his life, Zimmerman said he came upon Play n Trade while researching prices to write a business plan to start a video gaming retail store.
"I was getting pricing from game distributors, and they recommended Play n Trade," he said.
Zimmerman said Play n Trade is different because it allows the customer to try a game before purchasing it.
"I wanted to bring a new level of service to gamers in the Edwardsville area," he said. "We sell and trade video games like Xbox and Playstation."