A Dublin-based market research firm says that the PlayStation 3 will eventually lead the new console wars.
The launch of the PS3 hasn't been exactly an easy-going affair, but Research and Markets says that Sony's videogame brand can still hold its own.
In an abstract of the study, "The Transforming Global Video Games Market: The Emergence of Next Generation Gaming," the research firm says that the PS3 will enjoy an install base of 75 million consoles worldwide by 2010, outdoing the Xbox 360 and Wii.
Still, Research and Markets doesn't expect the PS3 to thrash the competition as badly as the PS2 did to its rivals "due to late launch issues in the PAL region and the early lead of Microsofts Xbox 360."
The PS2 sold over 105 million units worldwide as of March 2006, six years after its March 2000 debut in Japan.
The research firm didn't release its global hardware projections for the Nintendo Wii and Xbox 360 in the abstract.