"Why would Xbox want to follow Nintendo and its struggling Wii U? Shouldn't Microsoft be chasing Sony's PlayStation 4?"
If you've been following Xbox since it was taken over by Phil Spencer back in 2014, it certainly seems like Microsoft is evoking Nintendo rather than Sony, when it comes to Xbox's future. A massive drive to develop new franchises and characters. Evoking nostalgia with the likes of Rare Replay, a collection of games from beloved franchises from yesteryear. Cross-franchise promotion, following the fact that Halo's Arbiter, will join Battletoads' Rash as a guest character in Killer Instinct. And all those marketing campaigns that place the emphasis on the Xbox One's games lineup.
What do these random factoids have in common? Major Nelson has hinted in the past that Microsoft is playing the long game when it comes to the Xbox One, but that game might be even longer than we think. Far from the market share-obsessed fanboys and investment hawks who'd prefer to see Microsoft drop gaming, Phil Spencer's current strategy could solidify Xbox's place for decades to come — and I think they're taking a page out of Nintendo's playbook to achieve it.