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Gamasutra - Nokia's Foe: Marketing Is Warfare, Consumers Are Bullets

In May, Nokia unveiled Reset Generation, its flagship mobile title for its reimagined N-Gage mobile platform. The name refers to "the people who grew up with video games -- everyone under the age of 37," said project producer Scott Foe at the Edinburgh Interactive Festival, where he discussed what he feels is key to innovative distribution modes for games.

Reset Generation is available online for free and can be embedded in other sites as well -- "we do this because it's a billboard of our brand," says Foe.

So, if the ambition is to create a "YouTube of games," what are some key factors in the process?

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