"What's in a name? Whether or not you admit to it - there's a lot in a name. Meeting "Cletus" instead of "Bob" changes your perception of these individuals drastically. In the former example, a hillbilly farmer is probably the first thing that pops in your head, while "Bob" is just an average guy. Without seeing them for yourself and testing out their personal character, Cletus wouldn't probably strike you as an individual you'd like to hang around with.
Much in the same way, the Xbox brand could be suffering from the "Cletus" effect when it comes to hardware sales. During the first seven months of the year, the Xbox 360 hardware has been narrowly outsold by the PlayStation 3 (while the Wii is in a different stratosphere) - despite having a $150-$200 price advantage over Sony, and arguably housing a better lineup of games. Is it simply that people are still buying the PlayStation 3 because of the Blu-Ray player? Potentially. However, there could be a fundamental cause for the stagnant Xbox 360 sales: Who wants to buy an "Xbox"?"