This gameplayer article explores how the fans, the media and the developer itself all joined together in making the dream of what GTA IV could be unattainable.
"A simple answer to our rhetorical title is that yes, GTA IV was indeed over-hyped. What else can you expect from the sequel to one of the highest selling game franchises of all time? Complete apathy? We don't think so. GTA fans are almost a palpable force these days, insinuating themselves into forums all over the internet and fueling rabid fanboy expectations of how each new iteration of the series should proceed."