It wouldn't be accurate to say that the sky is falling for Microsoft's one and only gaming console, the 360, but it may be time to look at what the company is doing right... and where it's going wrong. The Sony PlayStation 3 is beginning to chip away at the 360's lead in both software and hardware sales in the US, and that system only seems to be picking up steam. In contrast, the 360 doesn't seem to have much real momentum these days.
While it's hard to find ways for Microsoft to get its mojo back, we can easily identify a few problem areas that are becoming clear as the 360 ages. These are the weaknesses in Microsoft's strategy that have to be addressed before the system can hope to get its groove back. Let's take a look.