WSJ writes: "While videogame budgets at big studios can be millions of dollars, Mr. Blow estimates that he spent more than $180,000 of his own money during the past three years to develop Braid. He also took time off from his job as a videogame-industry consultant to focus on his project. "I have no idea how well Braid will sell," he says. "Realistically though, I could lose all of that [money]." Microsoft picked up the game in 2007 and decided to publish it for Xbox Live Arcade. It will sell for $15, a higher price than most downloadable games on the platform."