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GTA IV starts NaturalMotion bidding Frenzy

This gameplayer article reveals how and why developer NaturalMotion has become the hottest property in gaming and why big name publishers are looking to buy it out.

"It's like Market Day in the video game industry at the moment. It seems like every time we go to bed our peaceful dreams of rescuing princesses and saving the world… and jiggle physics… are broken up by the sounds of crashing walls as some gaming company gobbled up by a 'bigger fish' somewhere up the food chain. EA buys Pandemic and BioWare, Activision and Vivendi merge, EA's takeover bid for Take-2… hell, Ubisoft even managed to evict Tom Clancy from his own name, at a cost of course."

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gameplayer.com.au
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