Forbes: Video game publishing giant Electronic Arts Inc (EA) wants to license television and movie rights to its soon-to-be released Spore game to boost sales, its creative guru Will Wright said on Wednesday.
Struggling with tepid sales and flagging interest from gamers, loss-making EA is rethinking its traditional ways of developing and marketing games.
It is banking on an aggressive marketing campaign and a raft of other new titles, including Dead Space and Warhammer Online, to achieve its guidance for full-year net revenue of $5-$5.3 billion.
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