After playing Toy Bot Diaries [$3.99, App Store] tonight, I think IUGO was right about their controls and, in doing so, they have succeeded in creating one of the first true iPhone games.
iPhone gaming controls are a topic that I keep coming back to (Ms. Pac-Man, Digga) because it's frequently a major issue when gaming on the iPhone. With many games, you find yourself acutely aware that you are playing on an iPhone. This is because the tilt control or the touch control didn't respond in the manner you've come to expect. With Toy Bot Diaries, IUGO has created a natural control system that blends in and stays out of your way.