Toshiba Corp. is confident that it will beat Sony Corp. to market with consumer electronics devices packing the powerful Cell microprocessor, the head of its consumer electronics business said Thursday.
The Cell chip was developed with a budget of several billion dollars by Toshiba, Sony and IBM Corp. for a variety of applications. Much of the initial focus has been on its place in the PlayStation 3 games console. But both Toshiba and Sony have been harboring plans to deploy the powerful chip in a wider range of products. Its power makes it well suited to handle high-definition digital video and possible uses could be in televisions and video recorders.