Forbes: "This summer, like most others, has been a pretty quiet one for the video game industry. Notable releases have been few and far between, and sales numbers haven't typically been eye-popping.
When the clock struck 12 a.m., "Madden NFL 09" hit store shelves. Thousands of retailers around the country, including Best Buy, Wal-Mart and GameStop, hosted launch parties for fans who couldn't wait until a more civilized hour of the morning to get their hands on the game.
It will likely sell between 2 million and 3 million copies within a month. By the end of the year, it's sure to be one of the industry's top 10 selling titles.
"Madden" is to the gaming industry what the Macy's Thanksgiving parade is to retailers: the official start of the holiday season. Its release kicks off the avalanche of top-tier game releases that will continue through mid-December."