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Sainsbury's: Big Growth For Games

Sainsbury's has declared video games to be the fastest growing account in its non-food business, with the category enjoying a sales increase of 76 per cent.

Speaking at the company's 2008 Entertainment conference, the supermarket's DVD and games buyer, Gurdeep Hunjan revealed this figure, adding: "Last year, we claimed games would be the fastest growing account, and I think it's fair to say that's true".

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