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How EA will Use Madden 09 to Expand Sports Gaming

Thomcult: EA has displayed a serious awareness of the shifting tides in gaming demographics. Furthermore, EA has been looking for a niche that it can use to chip away at the casual colossus that is Nintendo, somewhere it already has a head start and cannot easily be challenged. These adverts for Madden 09 show EA's awareness of the family's role in modern gaming.

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