Stephen Totilo writes:
"If you were a game publisher, how would you give credit to the game developers you employ?
Would you put their names on the boxes of their games? Maybe a photo on the back?
Or would you keep their names off and push your own publishing brand?
Maybe you'd put the name of the movie director who helped conceive the game on the box and no one else's?
Would you ever put Will Wright's name on a box? Because, you know, all the big actors and authors and musicians get their names on the stuff they help make.
I asked EA CEO John Riccitiello back at E3 what he thinks the best approach would be…"