Jonathan Blow writes: "When all those people on forums complain about the price of XBLA game, what they don't realize is that almost everyone is losing money on these games. (It's just economy of scale; if only 60,000 people buy a game, and it costs $10, not enough money ends up in the developer's hands to justify anything but making shovelware.)
For me to truly break even (i.e. not be financially punished for choosing to make this game), I would have to earn back:
(1) The testing, localization and ratings board submission advance that was put forth by Microsoft. (This is a significant chunk of money.)
(2) All the money I paid other people to work on the art, sound, and extra programming. (This is A LOT).
(3) Replace the savings I spent for cost-of-living, buying software and hardware, and stuff like that, during the years spent developing Braid.
(4) Pay back other misc debts that accrued during this time due to me being broke and / or focusing money on finishing the game (e.g. the taxes I did not pay last year.. that's sizable).
(5) If I hadn't been working on Braid, I would have had a job for those years, so… years worth of income at a reasonable-to-high-end job. (Realistically speaking, this part is just not going to happen - I used to do game technology consulting and bill at a very high hourly rate. So rather than expecting to make that, my attitude is just, to make *something* reasonable)..."