''In my interview with N'Gai Croal yesterday we spoke about some of the differences among the consoles, particularly the Xbox 360 and PS3, and how these may reflect differing sensibilities in visual design and aesthetic appeal. I've been thinking about this conversation ever since, and I've been percolating a theory that I'll toss out and then quickly run from the room: My Xbox 360 is a macho man and my PS3 is a sultry woman. I might also say my Wii is a clever child...but I'll save that for another post.
If you're still reading, let me explain what I mean. And remember what I said about the half-baked theory.
Gender, and the assumptions we make about it, play a huge role in the design and marketing of products, from cars to cameras to cosmetics. A product's shape, color, packaging - even the font chosen for the label - all convey a carefully chosen set of messages sent from manufacturer to consumer.''