The Chronicle writes: "So-called hardcore gamers have been ringing alarm bells all over cyberspace regarding this industry ever since the success of the Nintendo Wii's new-user-friendly interface about two years ago brought in an audience the word "gamer" did not traditionally describe. The bells recently got louder when, at last month's E3, Microsoft showed they're attending to pursue a more "casual" audience as well.
You know who I'm talking about: your grandparents, your girlfriend, the family pet. You're worried because you like to revel in spending hours blasting your friends online, or going through an epic adventure. They, on the other hand, would be perfectly happy putting together some colourful cube-like puzzle or pretend they're bowling for about half an hour at most per day, before they put the controllers away to go do something else with their life."