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Edge: Chris Lewis on Xbox 360's European Focus

Edge Online writes: "Chris Lewis, vice president, Interactive Entertainment Business Europe, Middle East and Africa, tells us about the pressures and challenges of pushing Xbox 360 in the region.

Q: What does Microsoft's new focus on Europe mean for your operation?

A: It's a very textured region, as you know very well, and we enjoy fabulous success in some parts of the region and relative marginal success in others. And our plan quite clearly is to invest in the right marketing, the right content and to align the platform in a way that we are hugely successful everywhere."

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PoSTedUP3417d ago

seems like it lost FOCUS ....no?