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Do E3 Awards Translate into Big Sales?

Yesterday GameDaily reported on the Game Critics E3 awards, which honored Bethesda's Fallout 3 as Best of Show. The full list of winners had a number of high-profile titles including Spore, LittleBigPlanet, Gears of War 2 and others, but how many of these games are destined for big financial payouts? According to UBS analyst Ben Schachter, the E3 awards are actually a pretty good indicator of what games will perform well on the market.

"Do awards translate into higher sales? The answer is yes, but not always. Additionally certain categories have a higher correlation between awards and sales. Since these awards began in 1998, the Best Console title has sold an average of 2.42 million units life-time in the U.S., according to NPD," Schachter explained.

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