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Gamasutra - Microsoft's Unangst: PC Gaming Initiative, Blizzard Good For Windows

A little over two years ago, Microsoft aimed to show its support for PC gaming with its Games For Windows Initiative, which unified Microsoft's retail branding to help users determine compatibility more easily.

Games for Windows head Kevin Unangst says the initiative was Microsoft's way of stepping up as category leader -- "Who would do that if Microsoft didn't do it?" he says.

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