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Asda targets market leadership (UK)

MCV: Grocery giant launches assault to be largest non-specialist games retailer ; Considering pre-owned games.

Asda has outlined an ultra-aggressive battleplan in order to further grow its share of the UK games market – which could soon include pre-owned and own brand games.

The grocery giant revealed its plans and ambitions at the Asda MVG (Music, Video, Games) Conference in Leeds last week, to a packed audience of publisher and hardware executives, where it bullishly claimed that it will become "the largest non-specialist games retailer in the UK".

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