Just a few days after SCi jumped into bed with Warner Bros, fellow UK publisher Codemasters has tied up a major new deal with the US media giant.
The new agreement means that Warner Bros is to handle the distribution, sales and trade marketing of all Codemasters titles across North America, effective as of April 2007.
"We greet this arrangement to work with Warner Bros. Home Entertainment Group with great enthusiasm," said Codemasters CEO Rod Cousens. "Codemasters continues to strengthen its content and distribution, and as the reach of our product portfolio broadens to a global audience, there can be no more effective alliance than to have the world's largest entertainment corporation handling the line in the single largest market."
"The commitment of Warner Bros. Home Entertainment Group can only benefit the progress and scale of our future releases targeted at the North American consumer."
The deal includes the distribution of DIRT: Colin McRae Off Road, Overlord, Clive Barker's Jericho, Turning Point: Fall of Liberty and several other titles set for release between April 2007 and May 2008.